The Evangelist

Blockbuster has finally made the leap with Video On Demand (VOD) services after staying out of a market that has proved to be massive and growing at a huge rate for years.


While Blockbuster was sitting around with their stores (which have a poor selection of titles) and eventually DVD rentals by mail, other companies such as Netflix have had mail subscriptions for years and opened the doors on Video In Demand a while back, bith Netflix even offering streaming movies that can be viewed on devices such as PCs, Macs, and even the Xbox 360. There have been other services with similar offerings as well. Blockbuster has suffered because of these services and because of their overconfidence in their retail stores.

With Blockbuster's new service, they basically claim that they will have more new titles when compared to Netflix's services, which seems to focus more on television shows and classic movies. I fail to see what's wrong with having classics, but whatever floats their boat.


Unlike Netflix, which charges a flat monthly fee, there is a fee for each rental. In order to get the device from Blockbuster, you first have to pay $99 for the first 25 rentals, and you get the device for free. You can learn more (or buy the device) at http://www.blockbuster.com/ondemand.

I'll be waiting to see how well this service goes over.